Choose the plan that works best for you and your organisation.

Free

Take the Yellow survey to assess your own creativity and get the free report.

Includes
Pricing

Free

Take the survey
* License fee is based on organisation’s size
Pro

For organisations who have the in-house capacity to take the tool into use immediately.

Includes
  • 1-year license of the Yellow tool
  • Unlimited access to the science-based employee and organisation surveys
  • Access to online video training
  • Automated, data-driven analysis and recommendations to develop your creativity
  • Tech support and customer service (up to 30 minutes/quarter)
  • Ability to purchase add-ons if needed
Pricing

Annual fee* billed 1x

Request a Quote
* License fee is based on organisation’s size
Tailored

For organisations who want a more tailored solution and hands-on approach, we customise a package that includes what you need, when you need it.

Includes
  • License of the Yellow tool
  • Unlimited access to science-based employee and organisation surveys
  • Tailored onboarding & training sessions
  • Data analysis & recommendations, including a development plan with exercises to elevate individual and organisational creativity
  • 1:1 support based on your needs
  • Tech support and customer service as needed
Pricing

License fee*

Request a Quote
* License fee is based on organisation’s size

Feature Comparison

Individual

Free

Pro

Tailored

Individual survey

Individual survey analysis

Individual recommendations

Organisational

Free

Pro

Tailored

Organisational survey

Organisational survey analysis

Organisation-level recommendations

Set-Up

Free

Pro

Tailored

Admin setup

Templates for internal and external communications

Online training

Additional support

Free

Pro

Tailored

1:1 Training sessions

Add-on

1:1 Data analysis support workshops

Add-on

1:1 Technical support

Add-on

Help center – phone and mail

Add-on

Bespoke organisation level report

Add-on

Creative Potential Tool

Our product is a science-based, data-driven tool to identify and harness your organisation’s creative potential. It entails the following elements:

Individual Level

Individual Survey

Creativity is a critical skill in today’s worklife. With our tool it can be harnessed and developed. The individual survey is based on validated scientific surveys. It breaks creativity down into five categories: creative identity, curiosity, drive, insightfulness, and confidence. Every category is studied from the point-of-view of potential, and disturbances that erode potential. Respondents get an individual score for each category, and a total score, i.e. their Creative Performance index (CPI).

Completing the survey is fun and takes about 10-15 minutes.

Individual Analysis

Based on the survey, respondents automatically receive a confidential, personalised analysis of their performance across all five categories. Most importantly, the analysis includes valuable insights and actionable ideas on how to enhance their creativity at work. Respondents can also benchmark themselves against other professionals in their field or with similar work experience.

Personal Development Plan

Based on their individual results, employees get a personalised development plan that encourages them to develop creative performance through simple and fun daily exercises that target specific categories. Once exercises are completed, a new, short category specific survey can be re-run (it takes less than a minute) to make progress visible and tangible.

Organisational Level

Organisational Survey

Creativity can play a critical role in driving business growth by fostering innovation, problem solving, adaptability, and employee and customer satisfaction.

The organisational survey maps an organisation’s culture to assess how effectively it enables and harnesses the creativity of its people. It is based on validated scientific surveys and has been co-developed with leading professors at Aalto University. It breaks creative organisational culture down into five categories: leadership, atmosphere, organisation of work, interaction, and creative execution.

The organisation will then receive a score for each category, as well as a total score. i.e., Organisational Creative Culture Index (OCCI).

Completing the survey is fun and takes about 15-20 minutes.

Organisational Analysis

Based on the survey, participating organisations will receive an in-depth analysis of their perfomance in all five categories. The analysis is based on the aggregate answers of all respondents, and includes valuable insights and actionable recommendations/ideas for developing the creative culture of the organisations. There is also the possibility to benchmark your organisation against others in your industry, of similar size or age.

For organisations who wish to analyse creative performance at the team level, it is also possible to derive team specific analysis.

Creative Culture Development Plan

Based on the survey results, any organisation can enhance their creative culture by leveraging easy-to-implement exercises. The exercises are aimed at specific categories, and are informed by the results. No two organisations are alike. Once exercises are completed, a new, short category specific survey can be re-run (it takes less than a minute) to make progress visible and tangible for the entire organisation.