Harness the creative potential of your entire organisation.

Yellow is a research and development house for creativity established to respond to the changing world of work and business. 

Our product is a science-based, data driven tool that enables organisations to identify and harness their full creative potential - acting as a key to unlock sustainable and profitable growth.

With our innovative tool your organisation’s creative potential can now be identified, analysed, optimised, and managed just like other parts of your business - and its impact measured.

Moving creativity from an elusive concept to a quantifiable and trainable skill that can be harnessed in every single person in your organisation.

Our science-based method combines years of research with practical creative leadership experience.

Pauliina Valpas

Creative Working Life 2030

Creative Working Life 2030 is a project that delves into Finnish creativity, its resources, and ways to strengthen them. It aims to support both individuals and communities in understanding and harnessing creativity. Read more!

Creativity is an ability that can be developed and measured. We offer our clients insights into the potential of creativity, analyse their current creative performance, and provide them with management consultancy and staff training services to improve their performance. Learn more about our method!

Pauliina Valpas

Creative Business Finland

In our analysis for Creative Business Finland, we examined what creativity means and how it is understood in twelve Finnish companies.

A list of logos of partnering companies.

Want to develop your organisation’s creative excellence?

Contact us!