Creative Working Life 2030 is a project that delves into Finnish creativity, its resources, and ways to strengthen them. It aims to support both individuals and communities in understanding and harnessing creativity. Yellow Method is a creativity expert in the project. Other partners include Marketing Finland, Technology Industries of Finland, and Aalto University, to name a few examples.

National survey reveals teh current state of creativity
Launched in spring 2022, the project is divided into three phases, the
first of which explores creativity at the individual level through a survey conducted by Yellow Method. The survey will provide respondents with individualised information on creative performance, its potential, and its interferences.

Answer the survey

Report on Finns’ creative performance

This report contains the results and conclusions of the survey conducted as part of the Creative Working Life 2030 project on the creative performance of Finnish people. The report is based on 2,630 responses. According to the survey, the level of creative performance varies widely across industries, age groups, and levels of education.
Creativity among Finns is undermined by a lack of self-confidence, while our greatest potential lies in our insightfulness. The report is available in Finnish and can be downloaded by clicking the button below.

Download the report

ORGANISAtions on their way to creativity
Launching in autumn 2022, the second phase of the project concentrates on exploring creativity at the organisational level. Based on the results, Yellow Method will help organisations identify their creativity and develop operational and management models to support it. The project is led by MARK Suomen Markkinointiliitto ry and facilitated by Yellow Method. Around 20 Finnish organisations from different sectors are involved in the project.

Project Partners